The British Small Business Awards will be held on November 1 in London

The British Small Business Awards will be held on November 1 in London

We are delighted to announce that Rob Law MBE, founder and CEO of Trunki, will be a judge for the British Small Business Awards, the leading UK SME awards ceremony, organised by and taking place on November 1 at the Grand Connaught Rooms, London.

Trunki is the brand behind the much-loved children’s ride-on suitcase, and the company is forging a new retail category of children’s travel products, offering a whole range of innovative solutions that help families on the go.

Rob Law is a passionate business speaker with a fresh approach to leadership, instilling innovative thinking across his organisation, as well a committed champion of British manufacturing and design rights.

How it began

In 1997, Rob was a 19-year-old studying industrial design in Newcastle. He was asked to enter a national luggage design competition, and the idea for Trunki was born. ‘I looked at the existing toys on the market and thought about how a piece of luggage could alleviate children’s boredom while travelling,’ Rob says.

It took seven years to get the product to market through licensing. Over the years in the interim, Rob was working as a professional product designer, during which time he learned a lot about the power of good branding. ‘I finally licensed it to a toy manufacturer in 2003, but became frustrated with the deal because it wasn’t really selling.

‘So when the company we licensed the product to went into liquidation in 2005 I decided to have a stab myself.’

Rob quit his job, bought a first container of Trunkis into the UK and started trading in 2006.

Since its launch, Trunki has sold 2.8 million suitcases in over 100 countries with consumers spending more than £100 million on the brand. Trunki employs 30 people at its head office in Bristol called The Mothership, and a further 44 people at its manufacturing and distribution facility – Magma Moulding – in Plymouth.

The company has itself won over 100 awards within the design, trade, consumer and business sectors.

Nominations are now closed for the British Small Business Awards, but you can still book tickets to attend the event by contacting Shane Ryan on, or 020 7250 7022. 

Further reading on the British Small Business Awards

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