Every business, no matter how big or small, needs blog content! Not only is it a great way to demonstrate your expertise, it is a great way to get organic search results for your website. But, that doesn’t mean you should rely on new visitors to your website to do the majority of the reading that takes place on your blog page.
If you really want to convert readers into customers, or if you want to get even more business from your existing customers, you have to keep drawing them back to your website. That’s easy to do, as long as you have the write blog content.
Here are four ways to make your articles more interesting so people return to your website time and time again.
It starts with the title
Boring titles don’t get clicks. It’s as simple as that. The good news is, crafting a catchy blog title isn’t as hard as it sounds. It just takes following a few tips and getting a little bit of practice. There are plenty of formulas you can follow if you do a little searching online.
Your tone matters
The tone of your blog is extremely important. Unfortunately, it can be a bit difficult to get right, especially since the tone of each business should be slightly different.
For example, if you’re selling metal fasteners online, you will probably want to take a pretty professional tone and stick to the facts. If you’re selling outdoor camping gear, you can take a much more informal tone.
No matter what tone you settle on, make sure it is engaging to your audience and it stays fairly consistent across the blog.
Create easily-digestible content
There’s just something intimidating about a giant chunk of text, no matter how interested in the content you may be. If you want people to read your blog, you have to make it easy for them to skim.
A few ways to create digestible content include:
- Creating paragraphs with only a few sentences
- Using bulleted lists
- Using headlines
- Italicising or bolding important phrases.
Make sure everyone knows about your new article
You can’t expect people to visit your blog regularly on a whim. They have to know there’s a reason to come back and take a look. That means you have to promote your blog.
Every time you post a new article, make sure you mention the article on social media. Chances are, you already have a mailing list. Start sending out emails for articles that have just been posted. Make sure you mention that you have a blog when people come into your store, or point them in that direction by listing your blog page on your business card.
You don’t want to create content that just goes missing on the internet! You want to make content that people actually want to read. By following these tips, you can create the kind of content that keeps people coming back to your website for more.