The future of digital marketing; to Snap, or not to Snap?

Marketing and multi-channel sit hand-in-hand these days. Reaching customers and prospects ‘in the right place at the right time’ means Facebook, Instagram, Twitter and now Snapchat are all relevant channels for businesses. But will this always be the case? Looking...

How to create a concrete financial contingency plan

The new age of business management has freed us from many capital procurement and business financing rules. While financial contingency planning has certainly become more flexible, it is important to note that this has also led to fewer opportunities for mitigating...

The ugly truth behind those ‘healthy’ office snacks

Did you plan to ‘prep’ lunch last night…but something more important cropped up? Me too. We all know that prepping our lunch and snacks the night before is more ‘cost-effective’, and allows us to make ‘healthier’ decisions…yet many of us still find ourselves nipping...